Letters
Most popular
View all-
-
-
-
Latest
-
The ROI of design: how to calculate it for one feature, not the whole industry
Every article on design ROI quotes the same industry stats. Your CFO doesn't care about 300 other companies. Here's the math for the thing you actually shipped.
-
What is a PRD? The doc that decides what gets built
A PRD is a record of decisions. Most teams treat it as a request for decisions, which is why theirs go stale by Thursday.
-
Product designer salary in 2026, and what actually moves you up a band
The biggest jump in pay sits between mid-level and senior. Proof of what your work was worth is what gets you across it.
-
The PRD template I actually use (and how to fill it from one kickoff call)
Most PRDs die because they're written after the decisions get made. Here's the template, and how to fill it while the room is still deciding.
-
Design rationale: how to explain design decisions without defending them
Engineers don't justify their linter in a design review. Some design calls deserve the same treatment. The rest need one clear line, not a slide deck.
-
UX case study examples that prove what the work was worth
Most case studies describe what got built. The ones that land show what changed because of it. Here's what separates them, with before-and-after examples.
-
The UX case study template I'd use (built around decisions, not screens)
Copy the template, answer five uncomfortable questions, and you'll have the case study. The screens come last.
-
The product designer portfolio homepage structure that sells before anyone scrolls
Most portfolio homepages are a highlight reel. Yours should be a filter. Here's the structure, section by section.
-
How to run a project kickoff meeting that actually kicks something off
Most kickoffs are expensive brainstorms. Here's the agenda that makes the room decide, and the outputs you should have before anyone opens Figma.
-
Product brief template (and the design brief questions that actually matter)
The brief usually shows up as a Jira ticket with the decisions already baked in. Here's the template, and how to stop it arriving half-wrong.
-
Cursor for designers: why I left Figma Make for real product work
Figma Make is great until the thing has to actually work. Here's the loop I use instead, and what building in code exposed that mocks never did.
-
PRD vs BRD: which one you actually need (probably not both)
One explains why the business wants it. The other explains what the product will do. Most teams write both and then let them drift apart.
-
UX metrics that actually make it into the exec deck
Anyone can ship now. The question is whether it made money. Here are the UX metrics that answer that, and the math to use when you don't have clean data.
-
The AI prototyping workflow I actually use (and where it breaks)
Speed doesn't let you skip the fundamentals. It tells you, fast, which ones were real. Here's the workflow, the prompt, and the places it'll burn you.
No letters match that yet.