Built by a practitioner.

Great work still dies in rooms you're not in. One session turns your real project into the brief, the business case, and the prototype.
Impossible to kill.

$97. Seven short lessons, about 20 minutes, because you have a kickoff on Monday. Record the meeting and get the PRD and the prototype prompt the same day.

Get instant access · $97

Recorded · 7 lessons · About 20 minutes · Start the moment you buy

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Recorded course · Watch anytime

Builder Kickoff™

20 min

The Builder Kickoff System™ turns a business problem into a decision your whole team actually agrees on, before anyone opens Figma. I walk through it on an example project, then show you how the transcript becomes a PRD and a prototype prompt.

  • Format: Recorded course, 7 short video lessons
  • Length: About 20 minutes total
  • Access: Instant, yours to keep
  • Platforms: FigJam · Notion

Twenty minutes. You'll see the system in action and leave with the complete Builder Kickoff System™.

THE PROBLEM

You were never taught to speak the language that gets you in the room.

You spend weeks getting the design right. Pixel-perfect. Polished.

Then it ships and nobody gives a damn. No metric. No business case. No argument for why it mattered.

The design was fine. The language was missing.

And nobody taught you to speak it.

THE SHORT VERSION

Everything you need to know, in ten seconds.

  • What it is. A recorded course on The Builder Kickoff System™. You'll see how to move from business problem → scoped decision → PRD and prototype prompt in about 20 minutes.
  • What you need. No prep required. Watch solo. I bring the example project and walk you through the full system.
  • When it is. Whenever you want. Instant access after checkout. Watch it in short modules and rewatch it any time.
  • What you leave with. The complete Builder Kickoff System™: 7 video lessons, the FigJam board, the team slide deck, the Notion kit, and the Claude skill that turns your transcript into a PRD with ROI and a prototype prompt.
  • What it costs. $97. One payment covers the recorded course and the complete Builder Kickoff System™. Most teams expense it as a team tool.
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About 20 minutes · Recorded · Instant access

THE METHOD

Four steps. Shown in the course.

Commit the Appetite

Before anything opens in Figma, the team names the problem and the KPI, then agrees on what it's worth: one sprint, two, or more. Everyone's time is the investment. Scope has to fit it.

Lesson 2

Map It and Make the Call

Screenshots of the current flow go on the FigJam board. Everyone adds stickies for changes, constraints, edge cases and open questions. Then every sticky goes into in scope, maybe, or out. Not a 47-screen masterpiece. One decision the whole team can repeat back.

Lesson 3

Turn the Transcript Into a PRD

Record the meeting. The Claude skill turns the transcript into a PRD with success metrics, the bet, and the ROI case built in. A first draft you edit, not a blank doc you write.

Example: a checkout redesign that lifts conversions 5% on $50K ACV = $2.5K more per customer. Over 100 deals that's $250K. That's the kind of ROI case the skill builds from what your team actually said in the room.

Lesson 4

Prototype for Engineering

Engineering needs something to react to. The same transcript becomes a prototype prompt for Claude, so the next conversation starts from a working screen, not sticky notes. Ready to run yours? Get instant access for $97.

Lesson 5

WHAT DESIGNERS ARE SAYING

They came in skeptical. They left with a system.

YOUR ACCESS

20 minutes. $97. Walk out the most powerful designer in the room.

The most powerful designer in the room is not the one with the best mockups. It's the one who helps the team make the decision.

One recorded working session. The complete Builder Kickoff System™. Run it on every project.

Issued by: Tyler White · Course 01 · 2026 Single license · Yours to keep

Builder Kickoff™

The recorded Builder Kickoff™ workshop that walks you through The Builder Kickoff System™: from business problem to ROI case.

Course Builder Kickoff™
Access Instant, after checkout
Pace Your schedule
Length About 20 min, 7 lessons
Format Recorded video
Rewatch Any time

What's included

7 video lessons (about 20 min)
Facilitation Slide Deck
FigJam Facilitation Template
Notion kit and facilitation script
Rewatch any time
Claude skill: transcript to PRD
One license $97
Get instant access

Run one kickoff with it. If your team doesn't leave with a scoped decision, email me within 30 days for a full refund. No questions asked.

WHY THIS WORKS

The prototype is not the deliverable. The decision is.

A pretty prototype is useless if nobody knows what it proves. An ROI number nobody agreed to is just a spreadsheet. The Builder Kickoff System™ gives you a structured way to facilitate the conversation, frame the idea, and generate the business case before anyone opens Figma.

No 47-screen masterpiece. No random vibe-coded sandbox. Just a workflow for walking into a messy room and being the person who walks out with the plan, so on your next project you start with alignment, not screens.

Tyler White smiling at his desk with a microphone setup

Your host

Tyler White.

I'm Director of Product Design, with 15 years in B2B SaaS and fintech behind me. I spent most of my career obsessing over craft and wondering why I was never in the room when decisions got made.

The problem was not the UI. It was the decision behind it.

Once that clicked, everything changed. I stopped chasing pixel perfection and started learning to frame problems, build the business case, and make my work stick. If something ships and nobody uses it, I consider that debt, not success.

Builder Kickoff™ is the session I wish someone had run with me.

15+ Years designing
product
Director Product
Design
B2B SaaS
focus
AI In the
workflow

FAQ

Common questions.

Do I need to bring my team?

No. You watch solo. It's a recorded course: you see the system run on an example project and learn the method to facilitate it with your team later.

Is this for designers who can't code?

No code required. The course is facilitation-first: slide deck, FigJam, Notion, and the Claude skill. If you can run a stakeholder conversation, you can run Builder Kickoff™.

Do I need FigJam or Notion?

Yes. The FigJam template and the Notion kit are core parts of the system, and Claude runs the PRD and prototype steps. Free tiers work for getting started. The kit walks you through setup step by step.

Is this just vibe coding?

No. Vibe coding is what happens when there's no structure, no intake, and no idea what you're actually trying to prove. You get impressive-looking garbage nobody can ship, and everyone's too polite to say so. This course isn't a prompt dump. It's a system.

How long do I have access?

It's yours to keep. Watch it now, then rewatch the module you need right before your next kickoff.

Is this beginner friendly?

It assumes you have shipped at least one digital product and know your way around a stakeholder conversation. If you have shipped dozens, it will probably change how you start every new one.

Do I need to prepare anything?

No prep required. I bring the example project. You press play, watch the walkthrough, and leave with the complete Builder Kickoff System™.

BUILT FOR MODERN PRODUCT WORK

Be the designer who can prove what their work is worth.

Watch The Builder Kickoff System™ run on an example project. Leave ready to run it with your own team.

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$97 · Recorded · Instant access · Watch on your schedule