Built by a practitioner.

Builder Kickoff™

Most teams start building before they agree on the problem. The Builder Kickoff System™ fixes that.

Most designers obsess over polish. Few ever learn to tie their work to what the business actually cares about. This is the session that changes that.

I spent years chasing craft. Perfect dashboards. Pixel-perfect login screens. I didn't even know I should be tying any of it to business outcomes. Then I learned about time to value. Everything changed.

This session is what I wish someone had run with me.

Save your seat · $97

Saturday, July 4 · 7:00 AM ET · Limited seats

60 min working session
$97 one seat, everything included
4 parts from problem to decision
5 components of the complete system
Replay July 4 session
Next Session: Saturday, July 4 · 7:00 AM ET

Builder Kickoff™

60 min

The Builder Kickoff System™ is a facilitation framework for turning a business problem into an aligned team decision before anyone opens Figma. I'll walk through it live on a real example.

  • Format: Live on Google Meet · Saturday, July 4 · 7:00 AM ET
  • Length: 60 min working session + Q&A
  • Replay: Full recording of the July 4 session within 24h
  • Platforms: Google Meet · FigJam · Notion

Sixty minutes. You'll see the system in action and leave with the complete Builder Kickoff System™.

THE PROBLEM

You were never taught to speak the language that gets you in the room.

You spend weeks getting the design right. Pixel-perfect. Polished.

Then it ships and nobody connects it to anything that moved. No metric. No business case. No argument for why it mattered.

That's not a design problem. That's a language problem.

And nobody taught you to speak it.

THE SHORT VERSION

Everything you need to know, in ten seconds.

  • What it is. A live demonstration of The Builder Kickoff System™. You'll see how to move from business problem → scoped decision → ROI case in 60 minutes.
  • What you need. No prep required. Show up solo. I bring the example project and walk you through the full system.
  • When it is. Saturday, July 4 at 7:00 AM ET on Google Meet. Limited seats for this session. Full replay included within 24 hours.
  • What you leave with. The complete Builder Kickoff System™: facilitation slide deck, FigJam template, playbook, replay recording, and ROI calculator.
  • What it costs. $97. One payment covers the live session, replay, and the complete Builder Kickoff System™.
Reserve your seat

60 minutes · Saturday, July 4 · 7:00 AM ET · Limited seats

THE METHOD

Four parts. Demoed on the call.

Frame the Problem

Before anything opens in Figma, you facilitate a structured conversation that extracts the real business problem, the constraints, and what success actually looks like. Not what someone asked for. What they actually need.

~15 min

Define the Scope

Using the session inputs, you define the smallest thing that proves the idea is worth building. Not a 47-screen masterpiece. Just the one decision the prototype needs to force. Scope discipline from minute one.

~15 min

Build the Business Case

You'll see how the ROI calculator ties the business case to real numbers on the example walkthrough—and leave with the framework to run the same math on your next project.

Example: a checkout redesign that lifts conversions 5% on $50K ACV = $2.5K more per customer. Over 100 deals that's $250K. That's the math we walk through on the example project—in real time, so you see how the ROI case gets built.

~15 min

Package the Output

Leave the session with the facilitation deck, FigJam template, and Notion guides to run Builder Kickoff™ with your own team—and an ROI framework your stakeholders can actually use. Ready to run yours? Save your seat for $97.

~15 min

WHAT DESIGNERS ARE SAYING

They came in skeptical. They left with a system.

What's included

One seat. The complete Builder Kickoff System™.

Reserve your seat

Next session: Saturday, July 4 · 7:00 AM ET.

Everything you need to run Builder Kickoff™ with your own team: the facilitation deck, FigJam workshop board, implementation playbook, replay, and ROI framework.

Most teams leave kickoff with opinions. You'll leave with alignment, scope, and a plan.

Facilitation Slide Deck

The complete deck used during the live session to frame the problem, run the questionnaire, and build the business case.

FigJam Facilitation Template

The exact workshop board used during the live session. Duplicate it, customize it, and run Builder Kickoff™ with your own team.

Builder Kickoff™ Playbook

Everything documented: the questionnaire, facilitation flow, workshop structure, Notion reference guide, and step-by-step implementation walkthrough.

Replay Recording

Rewatch the July 4 session recording whenever you need to run it with your own team.

ROI Calculator

The business case framework for tying product work to numbers leadership actually cares about.

One seat $97

One workshop. The complete Builder Kickoff System™. Run it at the start of every project.

Reserve your seat

YOUR SEAT

60 minutes. $97. Walk out the most powerful designer in the room.

The most powerful designer in the room is not the one with the best mockups. It's the one who helps the team make the decision.

One working session. The complete Builder Kickoff System™. Run it on every project.

Issued by: Tyler White · Workshop 01 · 2026 Non-transferable · Admit one

Builder Kickoff™

The live Builder Kickoff™ workshop that walks you through The Builder Kickoff System™—from business problem to ROI case.

Event Builder Kickoff™
Date Saturday, July 4, 2026
Start 7:00 AM ET
Length 60 min + Q&A
Format Live on Google Meet
Replay Included · within 24h

What's included

Live workshop session
Facilitation Slide Deck
FigJam Facilitation Template
Builder Kickoff™ Playbook
Replay Recording
ROI Calculator
One seat $97
Reserve your seat

Limited seats for July 4. If you don't leave with the complete Builder Kickoff System™ ready to run on your next project, I'll work with you until you do. No questions asked.

WHY THIS WORKS

The prototype is not the deliverable. The decision is.

A pretty prototype is useless if nobody knows what it proves. An ROI calculator nobody asked for is just a spreadsheet.

The Builder Kickoff System™ gives you a structured way to facilitate the conversation, frame the idea, and generate the business case before anyone opens Figma.

No 47-screen masterpiece. No random vibe-coded sandbox. No "looks cool, but what are we doing with this?"

Just a workflow for walking into a messy room and being the person who walks out with the plan.

On your next project, you'll stop starting with screens and start with alignment.

See the system in action

I bring the example project and run the full Builder Kickoff™ live. You watch how a business problem becomes a scoped decision and ROI case—and get the slide deck and FigJam template to run it yourself.

Duplicate and run it

The FigJam template and Notion guides give you everything to facilitate with your own team—not just notes from a demo. Questionnaire, deck, implementation steps—all included.

Prove what it's worth

You'll see how ROI gets tied to a real business metric on the example walkthrough—and leave with the calculator to run the same math on your next project. Sixty minutes. Save your seat for $97.

Tyler White smiling at his desk with a microphone setup

Your host

Tyler White.

I'm a Principal Product Designer with 15 years in B2B SaaS and fintech. I spent most of my career obsessing over craft and wondering why I was never in the room when decisions got made.

The problem was not the UI. It was the decision behind it.

Once that clicked, everything changed. I stopped chasing pixel perfection and started learning to frame problems, build the business case, and make my work stick. If something ships and nobody uses it, I consider that debt, not success.

Builder Kickoff™ is the session I wish someone had run with me.

15+ Years designing
product
Principal IC
level
B2B SaaS
focus
AI In the
workflow

FAQ

Common questions.

Do I need to bring my team?

No. You attend solo. This is a live demonstration—you watch the system run on an example project and learn the method to facilitate it with your team later.

Is this for designers who can't code?

No code required. The workshop is facilitation-first—slide deck, FigJam, Notion, and the ROI calculator. If you can run a stakeholder conversation, you can run Builder Kickoff™.

Do I need FigJam or Notion?

Yes—the FigJam template and Builder Kickoff™ Playbook (including the Notion guides) are core parts of the system. Free tiers work for getting started. The playbook walks you through setup step by step.

Is this just vibe coding?

No. Vibe coding is what you get when there is no structure, no intake, and no idea what you are trying to prove. The result is impressive-looking garbage nobody can ship. This workshop gives you a facilitation system—not a prompt dump.

Will there be a replay?

Yes. Every seat for the July 4 session includes the full replay within 24 hours—so you won't miss the material if something comes up.

Is this beginner friendly?

It assumes you have shipped at least one digital product and know your way around a stakeholder conversation. If you have shipped dozens, it will probably change how you start every new one.

Do I need to prepare anything?

No prep required. I bring the example project. You show up, watch the walkthrough, and leave with the complete Builder Kickoff System™.

BUILT FOR MODERN PRODUCT WORK

Be the designer who can prove what their work is worth.

Watch The Builder Kickoff System™ run on a real example. Leave ready to run it with your own team.

Reserve your seat

$97 · Live on Google Meet · Saturday, July 4 · 7:00 AM ET · Limited seats